He started the Tourism Business in 1996 participating as a chef in different organizations (like UN intervention in Rwanda) and world famous media agencies like BBC Film Production Section.
Then the media agencies saw his unbearable activities and appointed him as the organizer of Filming crew (Fixer).He has accomplished the duty at a very difficult situation when Ethiopian was not ready for such kind of activities and facilitation for foreigners and the media agencies become successful in the production of different themes in that period.
Samson( Together With His Staff Members) was also dare enough to organize big events for about 1000 pastoralists from varies parts of the world gathering in Borena and south Omo area for sharing experience and Samson was responsible for all catering and Logistic facilitations for the participants staying more than a week.
To this end, Samson together with his staff members has dug the infinite opportunities in Ethiopia through building positive image and tourist destinations of the country.
After all these he opened his own Tour company in 2005 namely Origins Ethiopia Tour and Travel and running the organization employing about 15 permanent professional staffs in different areas.
He is very courageous to start what others are afraid of and most of the time he is successful. He is also known as fatherly figure for those in need.
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